KIWI NOW: high-performance lifestyle sites for Millennials, built with Astro.js
Challenge
SWISS KRONO introduced KIWI NOW, an umbrella brand encompassing two product lines: KIWI FLOORS (floor panels) and KIWI STYLE (wall panels), with a clear focus on Millennial consumers. The challenge was to deliver digital experiences that reflect a modern, lifestyle-oriented positioning, support offline distribution, and adapt to local market contexts.
Scope and Services
We built and launched two performant, cross-market marketing websites using Astro.js – a modern framework optimized for speed, scalability, and content-rich experiences. Both sites share a unified design system and enable consistent brand communication.
- KIWI FLOORS: Includes a custom AI chatbot (RAG-based) assisting with product discovery and an interactive map driving traffic to local distributors.
- KIWI STYLE: Focuses on clean product storytelling tailored to the expectations of the German market.
Services provided: Web development using Astro.js, CMS integration, chatbot implementation, performance optimization, infrastructure & deployment.
Results
- Fast-loading, scalable frontend powered by Astro.js
- Chatbot and distributor map improving product engagement and offline conversion
- Consistent UX across sub-brands, with localized market adaptation
- Strong digital support for lifestyle positioning and hybrid (online/offline) sales strategy
Working with 300.codes means having a committed partner. I am pleased to admit, the 300.codes team are professionals, focusing on close dialogue and achieving business goals.
