Hortex: boosting ice-cream sales with a mobile game and receipt competition
The Challenge
Hortex aimed to boost consumer engagement and increase ice-cream sales during the summer season with a fresh and innovative approach. The goal was to create a unique and interactive experience that would not only captivate consumers but also drive repeat purchases. The challenge was to develop a fun and engaging mobile game that incorporated a receipt competition to incentivize ice-cream purchases.
Scope & Services
Our team at 300.codes was responsible for developing a competition mobile game with a user ranking system to select the winners. The game featured nine mini-games with varying difficulty levels, each stage becoming progressively harder than the previous one. Our services included:
- Concept development and game design
- Integration of the receipt competition mechanism
- Creation of a user-friendly ranking system
- Development of a landing page to support the game and competition
The unique feature of this project was the introduction of Mystery Ice Creams with flavors that remained a secret until tasting. Each ice cream revealed its unique flavor only upon opening, with surprising combinations tied to influencers CZVJNIK and his team: Julka, Justek, and Ostry. This innovative product and comprehensive promotional approach made the Mystery Ice campaign stand out.
The Result
The collaboration with the KERRIS agency and influencers significantly amplified the campaign’s reach and impact. The interactive game and receipt competition successfully engaged consumers, driving a substantial increase in ice-cream sales. The partnership with popular influencers created a buzz among young audiences, further enhancing the campaign’s success. The innovative approach to both product and promotion ensured that Hortex’s Mystery Ice Creams became a summer sensation.
Additionally, the project received two prestigious EMMA – Effective Media & Marketing Awards:
- Gaming Mechanism in a Product for Generation Z (Category: Open)
- Insight from Gaming in the Store Fridge (Category: Best Product Launch)
These accolades underscore the effectiveness and creativity of the campaign, cementing Hortex’s position as a leader in innovative consumer engagement.
