deepsense.ai: visualizing AI complexity with a clear, business-driven digital experience
The Challenge
deepense.ai specializes in custom AI solution development, where the core product is code and algorithms, not a visual interface. This posed a unique challenge: how to visually communicate AI-driven work that revolves around neural networks, machine learning, and advanced data processing. Unlike product-based companies that showcase tangible outcomes, here we needed a way to represent abstract, highly technical work in a way that resonated with decision-makers and AI professionals.
Additionally, the website needed to balance modern aesthetics with clarity. The target audience—C-level executives and experienced AI professionals—are used to structured information architecture. Our goal was not to create a flashy experience for the sake of visual appeal, but to build a website that is intuitive, informative, and facilitates decision-making.
Scope & Services
To meet these challenges, our scope included:
- UX Research & Information Architecture – ensuring clarity and efficiency in navigation.
- Visual Identity & Key Visuals – creating a design system that translates complex AI work into an engaging yet professional visual language.
- Website Development in WordPress (Full Site Editing) – providing a flexible and scalable CMS for internal teams.
- 3D Geometric Abstraction – using abstract 3D forms to symbolize AI processes in a way that makes sense to the audience.
- SEO-Driven Development – integrating best practices for search engine visibility without compromising content clarity.
- Advanced Analytics Setup – implementing event tracking for key interactions to measure engagement and optimize conversion pathways.
Technical Implementation
To meet deepsense.ai’s objectives, we employed the following technical strategies:
- Static Site Generation: Utilizing static site generation techniques to ensure rapid page loads and optimal performance.
- WordPress with Full Site Editing: Implementing WordPress’s Full Site Editing capabilities allowed for comprehensive control over site elements, facilitating easy updates and content management.
- SEO-Driven Development: Integrating on-site SEO best practices during development to enhance search engine visibility and organic reach.
- Advanced Analytics Integration: Embedding custom events within the site’s code to accurately track conversions and other key performance indicators, providing valuable insights into user interactions.
Key Elements of Dr Sim LMS
- Abstract 3D Geometric Design – Instead of relying on stock AI visuals, we created custom 3D geometric elements that visually represent data flow, AI models, and computational power in a way that aligns with the deepsense.ai brand.
- Clear Information Architecture – The structure of the website was tailored to ensure that decision-makers could access key information quickly and intuitively, reducing unnecessary friction in the user journey.
- Credibility-Building Elements – The site highlights case studies, partnerships, and past projects, reinforcing deepsense.ai’s expertise without overwhelming the user with unnecessary complexity.
- Conversion-Focused User Experience – Every element, from CTA placements to page layouts, was designed to streamline the decision-making process for enterprise clients.
- Performance & Scalability – The backend was built to support long-term growth, with modularity that allows for quick updates and expansions without overhauling the structure.
The Result
The final product is a modern, professional, and highly functional digital platform that effectively communicates deepsense.ai’s expertise in custom AI solutions. By focusing on clear messaging, structured navigation, and abstract visual storytelling, we ensured that the website serves as a powerful business tool rather than just a design showcase. The combination of optimized performance, intuitive user flow, and strong visual identity makes it an effective interface for engaging with high-level decision-makers in the AI space.
The team created a great atmosphere, making progress and delivering quality work while having fun along the way. They genuinely enjoy what they do and set a high bar for themselves. They listen closely to their partners and act accordingly, from the proposal stage through to development. Approachable, smart, and with a strong sense of ownership, they handle any obstacles on the road swiftly and effectively.
