AmberStories – refreshing the image of Amber for a younger audience

The Challenge

The City of Gdańsk, in collaboration with Amber Expo and the Bochiński Foundation, faced the challenge of changing the stereotypical perception of amber as an outdated material. The goal was to engage a younger audience by creating a modern content hub that seamlessly integrated with social media campaigns and influencer marketing. Additionally, the platform needed to highlight local producers and designers, strengthening Gdańsk’s position as the world’s amber capital.

Business Goals:

• Develop a modern content hub
• Refresh amber’s image among younger consumers
• Integrate with social media and influencer campaigns
• Promote local creators and designers
• Reinforce Gdańsk’s position as a leader in the amber industry

Scope & Services

For this project, we delivered a comprehensive design and development solution, including:

• User research & trend analysis – We conducted in-depth market trend analysis and audience research to tailor the platform to the needs and expectations of the younger generation.
• Stylescape & moodboarding – We developed stylescapes and moodboards to define the visual direction, ensuring the design aligned with modern trends and resonated with younger audiences.
• UX/UI design in Figma – We created an intuitive, visually appealing user interface, ensuring a smooth user experience and alignment with the campaign’s branding.
• Webflow development – We implemented the project using Webflow, allowing for fast deployment and easy content management for the client.
• CMS integration – We built an intuitive content management system, enabling the client to update content and add new materials effortlessly.
• Marketing campaign integration – We ensured that the platform was fully aligned with social media campaigns and influencer collaborations, maintaining a consistent visual and messaging strategy.

Technical Implementation

To ensure the optimal performance, scalability, and ease of use for the AmberStories.pl platform, we carefully selected the best technological stack and methodologies:

Technology Selection

• Figma – Used for efficient UX/UI design collaboration, allowing for real-time feedback and iteration.
• Webflow – Chosen for its speed of deployment, cost efficiency, and advanced customization capabilities. Webflow’s intuitive CMS allowed the client to independently manage and update the content.

Why Webflow?

• Fast implementation – Enabled rapid development without compromising design quality.
• Cost optimization – Reduced reliance on heavy custom coding, lowering overall project costs.
• Advanced capabilities – Provided flexibility for animations, interactions, and scalable components.
• User-friendly CMS – Allowed seamless content updates without developer involvement.

Project Execution & Workflow

1. SentiOne & social media analysis – Conducted sentiment and trend analysis to understand public perception of amber and define the best approach for reaching younger audiences.
2. Stylescape & trend analysis – Identified modern visual styles and communication strategies.
3. UX/UI design – Designed an engaging, conversion-optimized user experience.
4. Development in Webflow – Translated designs into a fully responsive and interactive website.
5. Testing & iterations – Ensured optimal performance across devices and refined user experience.
6. Launch & marketing integration – Aligned with social media and influencer campaigns for maximum impact.

Key Elements of the AmberStories.pl Project

To create a compelling and interactive experience, we focused on several key design and technical elements:

Innovative UX/UI Solutions

• Motion design & microinteractions – Enhanced user engagement through subtle animations, transitions, and hover effects.
• Parallax scrolling – Created a modern storytelling experience, immersing users in the amber narrative.
• Hover states & dynamic interactions – Provided a smooth, engaging browsing experience.
• Fully responsive design – Ensured seamless navigation across all devices.

Technical & Performance Excellence

• Optimized performance – Webflow’s static page generation improved loading speed and search engine rankings.
• Intuitive content management – Custom Webflow CMS enabled easy updates for new articles, designers, and featured products.
• SEO integration – Designed in collaboration with SEO specialists, ensuring the platform meets search engine best practices.
• Seamless social media alignment – Ensured visual and messaging consistency across all campaign touchpoints.

Results & Impact

The AmberStories.pl platform successfully modernized the perception of amber, engaged a younger audience, and seamlessly integrated into a larger digital campaign.

Key Results:

✅ 116,387 clicks redirected to the platform from social media campaigns.
✅ Positive user feedback – High engagement levels and appreciation for the modern design.
✅ Seamless integration with social media and influencer campaigns – Strengthening campaign effectiveness.
✅ Successful collaboration between marketing, development, and design teams – Ensuring a cohesive user journey.