Aasa Polska: transforming User Experience with a modern, high-conversion financial platform

The Challenge

Aasa Polska, a financial technology company with Scandinavian roots, sought to revamp its online platform to enhance user experience and align with its recently updated mobile application design. The primary objectives included creating a modern user interface for product pages, a loan calculator, a loan application form, and a customer account section. Additionally, the project aimed to improve website navigation, increase conversion rates, simplify the loan application process, and ensure seamless collaboration with an external development team.

Scope & Services

Our comprehensive approach encompassed the following stages:

• Information Architecture: Structuring content to facilitate intuitive navigation and accessibility.
• UX Design: Developing user-centric designs to enhance engagement and satisfaction.
• Moodboarding Session: Conducting sessions that included benchmarking to establish a cohesive visual direction.
• UI Design: Crafting visually appealing interfaces consistent with Aasa Polska’s brand identity.
• Design-Development Handover: Preparing detailed annotations for wireframes to streamline the development process.
• Design Quality Assurance: Performing meticulous reviews of the implemented site to identify discrepancies between the UI mockups and the live version, ensuring the user interface was executed as intended.

Delivering Top-notch Quality

This project demanded exceptional collaboration and communication, not only with the client but also with the external software house responsible for implementation. We supported the client at every stage, including:

• Design Quality Assurance: Ensuring the final product matched the design specifications.
• Responsive Adaptation: Quickly addressing changes and providing additional descriptions and information to the development team.
• Development Constraints Management: Promptly implementing modifications resulting from development limitations.

The Result

The redesigned Aasa Polska website now boasts a modern, user-friendly interface that aligns with their updated mobile application. The improved information architecture and UX design have led to more intuitive navigation and increased conversion rates. The streamlined loan application form enhances user satisfaction, while the close collaboration with the external development team ensured a seamless transition from design to implementation. The integration of SEO considerations into the design phase has also contributed to better search engine visibility, meeting the client’s objectives.